Who we are

The Elucidate team are a group of seasoned executives with a mix of specialist skills and expertise. Elucidate offers expertise in research, web strategy, communications, web content, emarketing and web design.

Executive team

Maeve Kneafsey
Managing Director

Oonagh McCutcheon
Operations Director

Fergal Boylan
Project Manager

Maeve Kneafsey biography: Maeve Kneafsey is widely regarded as Ireland's leading expert in online business, web usage and strategy.

She has worked with large corporations and government agencies on maximising the web to promote their services or products.

A Trinity College graduate, Maeve has, for the last 20 years worked with some of the world's largest international communications companies in the US, UK and Ireland. Maeve has also worked with the majority of leading Irish media companies as CEO, Marketing Director and Commercial Director. She established Elucidate in 2003.

Clients that Maeve has worked with include permanent tsb, First Active, eircom, ESB, Ireland.com and Tesco. Government agencies including An Post, Department of the Taoiseach (eCabinet), Department of Finance (etenders), the Civil Service and Local Appointments Commissioners, COGG and Safefood and the Arts Council.

She was responsible for establishing the Golden Spiders Internet Awards and is co-founder of the Irish eGovernment Awards and Centre of Excellence.

She is a regular guest contributor on online issues at both conferences and in the media.

Oonagh McCutcheon biography: Oonagh is a highly experienced  senior manager with a strong operations and production management background.

She brings key project management skills to this role. She has worked extensively with organisations to maximise the web as a primary communications channel.

Prior to joining Elucidate, Oonagh worked as Head of Operations for Transware, a leading multimillion international eLearning localisation company.

Oonagh is a University College Dublin and Dublin City University graduate securing a BA Hons, and MA in Communications and Cultural Studies.

Oonagh in her role as Director of Operations is involved in the successful management and delivery of project for all Elucidate clients.

Fergal Boylan biography: Fergal is a highly skilled web consultant and project manager. His work has involved managing multiple cross-platform digital media projects within a wide variety of sectors. Including mobile, public sector, construction and online media.

 

Prior to joining Elucidate Fergal worked as a senior consultant and project manageer with BearingPoint, as well as setting up his own SaaS solutions business. Fergal is a UCD and DIT graduate, securing an MA in Digital Design and  BAgrSc.

Rebecca Hegarty biography:  Rebecca is business development manager at Elucidate. Prior to joining Elucidate, Rebecca spent five years in Ireland and China working for various online businesses owned by Denis O'Brien. Rebecca is a graduate of Oxford House College London and the University of Wales.

 

Drew Shiel biography: An SEM (search engine marketing) and e-business professional, Drew has recently joined Elucidate.  Drew has worked as webmaster for Sports Interaction, Worldport Communications and Iona Technologies.  He is highly experienced in affiliate programmes, mailers, customer acquisition and retention and the measurement and analysis of these online marketing activities.

 

Kath Kyle biography: Kath Kyle has over 15 years experience in working as a writer and copy writer in both the UK and Ireland.

Kath is a former editor, deputy editor, journalist, copywriter and author with numerous leading newspapers and design agencies.