eMarketing services

We offer a full range of eMarketing services – from initial online strategy creation, through to implementation of, and training in, all eMarketing tactics.

Website Analysis
We offer full website analysis capabilities, including:

Website traffic analysis – helping clients understand where their website visitors come from, and what is driving the most people to their website
User behaviour analysis – helping clients gain insight into what their website visitors do – the content they read, how long they stay, etc – and make business decisions around this behaviour
Website process analysis – analysing the client’s current online processes (e.g. online shopping, newsletter signup), we can provide analysis and recommendations on how to improve conversion rates, and full testing and implementation
Search engine ranking analysis – we can provide full reporting on how a client is currently ranking on the major search engines, and how they can improve.

Search Engine Optimisation
Working with clients, we ensure their website is set up to rank highly in the major search engines for searches that best describe their offering, ensuring a healthy supply of natural traffic of current and potential customers to their website. Our service includes an audit of current performance, research for the key words and phrases describing the client’s business, recommendations and implementation of recommendations for search engine optimisation, and development of a linking strategy with other websites to increase search engine ranking and website traffic.

Search Engine Marketing
We offer full support in running search engine marketing, or pay-per-click advertising, campaigns on all the major search engines, including Google. Our service includes an audit of current activities, advertising campaign design and setup, campaign management, ongoing optimisation to increase the business impact of the advertising, and full reporting and analysis.

eMail and eZine Marketing
We work with clients to create an eMail/eZine marketing strategy tailored for their business, from an initial audit of current and previous eMail marketing efforts, through strategy creation and implementation to building up your own eMail customer subscriber list and communicating with your customers to build a dialogue, to reporting and analysis, with recommendations on how to measure success and optimise for future increased efficiencies.

Whether to generate new sales leads, or to engage in a dialogue with existing customers to encourage repeat business, we offer expertise in eMail and eZine marketing strategy and implementation.

Social Media Marketing
With the growth of social networks such as Facebook, Bebo, and LinkedIn; and the adoption by businesses of such tools as blogs (website diaries) and Twitter (a mini-diary, allowing you to broadcast 140 characters of information to others), we work with clients to create and implement the best social networking strategy for them, including:

The creation of a blog for their business (including recommendations on what sort of content to put on it)
Using new technology such as Twitter to broadcast and receive information relevant to your business, receive answers to questions you may have, and potentially grow new business
Using social networks like Facebook and Bebo (with a reach of millions in Ireland alone) to increase your business’s brand recognition, gain fans of your product/service, and generate positive word-of-mouth and sales

Online Brand Management
Working with the client, we can help establish a brand monitoring strategy – listening for when people talk about them, their competitors or their area of business and replying in the most effective way possible. From turning an unhappy customer into a repeat customer by hearing their complaint and acting quickly; from leveraging positive comments and feedback about you to drive new business opportunities: we can work with clients to:

Monitor the Internet for discussions about their business
Respond to solve issues or promote as appropriate
Make sure that their business is seen in as positive a light as possible by their current and future customers