White Papers

Here we provide you with a number of relevant articles written by experts within the Elucidate team.

Run a successful Google AdWords campaign - Follow our 6 tips for running a successful Google AdWords campaign that will deliver relevant visitors to your website. Read article .

From data to decisions - Learn how to use your Google Analytics data to make relevant decisions for your business today. Read article .

Search engine optimisation at a glance - Follow our guide to ensure your website appears as high as possible on search engines for key words and phrases that your potential customers are searching for. Read article .

Linking to success - Links from other websites to yours play a key role in search engine rankings. Read how to ensure your link building strategy is successful. Read article .

Risks on the Internet - The Internet is still a little like the Old West - sometimes lawless. Learn about some of the key risks and hazards you should be aware of. Read article .

ABC of web design - It's not a complete ABC, but read about the key considerations you should be aware of to make your website as well-designed as possible. Read article .

Don't get broadsided by broadband - quick guide - Maeve Kneafsey, IIA Chair and MD of Elucidate was recently asked to contribute to a Sunday Times article about broadband in light of Vodafone’s entry into the market. Check out her thoughts which make a handy pocket sized guide to choosing broadband in Ireland.

 

Return on investment (ROI) - The challenge for all those developing an online service is justifying the investment. How do you assess your return on investment? Download article.

 

The sins of the past - Don't make the fatal assumption that the Web does not deliver returns. Pay attention not lip service. Download document .

 

Content is for life not just the launch - Understanding your target audience means asking the customer what they want. Download document.

 

Writing engaging content - Online readers have a lot in common with supermarket checkouts they scan. However, the right content delivers high participation levels online. Download document.