Links from other websites to yours are now a key piece of search engine optimisation. The more relevant links you have pointing to your website from other websites, the higher your ranking for the key words and phrases people use in the text that links to your website. Follow our high-level guide to successful link building.
- Get a list of all the websites currently linking to yours
- Go to Yahoo!'s Site Explorer tool
- Enter your URL in the top search box, and click “Explore URL”
- Click the “Inlinks” button
- Choose “Show Inlinks: Except from this domain to: Entire Site”
- The resulting list are the websites linking to yours!
- Review all current links that are sending through the most traffic to your website, and change or ask to have changed the text used in each, to include important keywords
- Link to new sites with content relevant to your site’s visitors:
- Local directories
- Local newspaper websites
- Local business websites
- Website guides
- Online magazines
- Trade associations, suppliers, customers
- Contact the website owner to explain the benefit for both parties, and set up the exchange
- Provide content (with links back to your website) for other websites to use
- Spend a certain amount of time each week browsing the relevant blogs and discussion forums to comment, linking back to your website
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